FOCALLURE

Brand Story Hello from Focallure, pronounced “Fo-co-llure,” we are a cosmetics company that aims to bring out everyone’s undiscovered beauty through the power of makeup. All the way back in 2014, a group of fun-loving makeup scientists came together to create cosmetics unlike any other in the industry! Rewriting existing product formulas, we’ve created new collections that deliver extra shine and long-lasting wear, and more wild options are on the way.